Brand on the Move: The Rise of Motion Trademarks in Modern Intellectual Property The Indian Trade Marks Act does not explicitly define motion marks, nor does the draft Manual address them in detail. Still, Sec...

Smell Trademarks: 6 Key Facts About Scent Protection (Scents of Distinction) Smell trademarks, also called olfactory marks, are a unique and less common form of intellectual property. They protect specific sce...

Echoes of Identity: Exploring Sound as a Trademark A trademark is more than just a logo, it's a unique sign, word, symbol, sound, color, or even smell that helps distinguish one brand from another. It play...