CASE STUDY: Coca-Cola Company v/s Bisleri International Pvt. Ltd.

CASE STUDY: Coca-Cola Company v/s Bisleri International Pvt. Ltd.

Author: Priyanka Nimje


The case study of Coca-Cola v/s Bisleri was an infringement case in the history of intellectual property in India. Both companies Coca-Cola and Bisleri are branded companies where Coca-Cola is famous for selling SOFT DRINKS and Bisleri is famous for selling bottled WATER.


THE CASE: The company Coca-Cola sued Bisleri to stop selling their product MAAZA.

Companies Background:

Earlier in 1993, Bisleri was known as Aqua Minerals Private LTD. It sold its intellectual property to 5 other companies Thums Up, Limca, Gold Spot, Citra, and MAAZA.




etc. these all are soft drinks.

This case is all about MAAZA.

In 2008 Bisleri had registered trademark for MAAZA in Turkey and started selling it there but plaintiff had registered trademark in India. After noticing by Coca-Cola, plaintiff sent legal notice to the defendant to back out or to renouncing the licensing for MAAZA from using their trademark directly or indirectly. Because, Coca-Cola was already parent company for MAAZA drink and they were selling MAAZA legaly in india.

Bisleri was denied to back off to using Trademark for MAAZA in Turkey. However, Coca-Cola found that Bisleri allows to third party company like Verma International and M/s. Indian Canning Industries and selling their products by Aqua Minerals Private LTD which is now known as Bisleri.


The argument was filed by Coca-Cola that they luanched MAAZA in 1976 and if any production or manufatured with this MAAZA trademark to sell in India or to export to any other countries it would be considered as infringement to their trademark.

As Bisleri said they sell the product MAAZA only in Turkey. So, there would not be an infringemnet for the defendant’s trademark. However, there was further an issue due to plaintiff was registered the trademark in India hence plaintiff can not sell the product with same trademark. And plaintiff has legal authority to sell their product in India and authority to file case who is using their trademark.

Plaintiff was registered with same trademark in Turkey that’s why defandant sued back on plaintiff because defendant was already registered with same trademark. Even plaintiff blames defendant for having manufacturing places in india.

Court’s Decision:

Delhi high court has jurisdiction in this matter. The product was manufactured and sold in Turkey. Bislery had already registered and Coca-Cola’s blame was not true therefore court decided to the product MAAZA can be sold in any country or production or manufacture by Bislery. And in India only production or manufacture by Coca-Cola. This was all worn out due to defendant had large loss on their selling the products.


Trademark is a unique symbol or words that used to signify a business or its products. Once registered, a trademark cannot be used by any other organization, as long as it remains in use and the owner maintains proper control and protection over it. The case is an explanation of the definition of TrademarkIf a trademark is licensed by a company, no other establishment may use it without permission, as doing so may be considered an infringement.

The case made it clear that a trademark of any brand or company can be registered in any country, and if anyone tries to use the same trademark, whether it is in the same country or in another country. If anyone do that it would be considered as infringement.



Products owned by companies:

Products owned by Bislery Products owned by Coca-Cola





Image Source: Bisleri Interntional






Image Source: Bisleri Interntional






Image Source: Coca-Cola Company

Image Source: Coca-Cola Company



Trademark Search

Contact Us


Awfis Que Spaces Center, Seasons Mall, Magarpatta City, Hadapsar, Pune

Phone:+91 84119 35620 / +91 95455 88856

Copyright © 2024 PATHtoIP LLP. All Rights Reserved.

Concept, Design & Hosting by Saman Technosys Pvt. Ltd.


Welcome to the website of PATHtoIP. As per the rules of the Bar Council of India, lawyers and law firms are not permitted to solicit work or advertise. By clicking on the "I AGREE" button below, the website visitor agrees and acknowledges that: –

  • There has been no advertisement, personal communication, solicitation, invitation or any other inducement of any sort whatsoever by or on behalf of PATHtoIP or any of its members to solicit any work through this website.
  • The user wishes to gain more information about PATHtoIP for their own information and use.
  • All information about PATHtoIP on this website is being provided to the user only on their specific request and any information obtained or materials downloaded from this website is completely at the user's volition and any transmission, receipt or use of this site would not create any lawyer-client relationship.
  • This website is a resource for informational purposes only and though intended, is not promised or guaranteed, to be complete or updated. PATHtoIP does not warrant that the information contained on this website is accurate or complete, and hereby disclaims all liability to any person for any loss or damage caused by errors or omissions, whether such errors or omissions result from negligence, accident or any other cause.
  • PATHtoIP assumes no liability for the interpretation and/or use of the information contained on this website, nor does it offer a warranty of any kind, either express or implied.
  • The contents of this website do not constitute, and shall not be construed as, legal advice or a substitute for legal advice. If you have any legal issues, you, in all cases, must seek independent legal advice.
  • PATHtoIP is not liable for any consequence of any action taken by the user relying on material / information provided on this website or through any external links thereon.
  • The information provided under this website is solely available at the user's request for informational purposes only and should not be interpreted as soliciting or advertisement.
  • All material and information (except any statutory instruments or judicial precedents) on this website is the intellectual property of PATHtoIP, and no part thereof shall be used, with or without adaptation, without the express prior written consent of PATHtoIP.